To celebrate progress and warn against returning to less enlightened times, the New Orleans Tourism Marketing Corporation staged a reverse Pride parade. This event actually took place a few months ago during Madi Gras, but the sentiment is Pride-appropriate.
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It will also appear on Budweiser social media feeds, but it won’t make it to actual TV buys. The storyline begins this month, but the ad won’t run on the show until early July.
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Openly gay singer Will Lexington, played by series regular Chris Carmack, becomes a Bud pitchman in a purposefully clichéd spot. This season, Budweiser is getting meta, creating a Pride campaign within the show itself. "Kimpton is honored to be a part of an organization that dispels judgment and allows us to infuse our heartfelt care into our communities."ĪBC cancelled country music drama "Nashville" last year, but CMT picked it up, allowing for a broader range of advertisers.
"Supporting a safe and judgment-free place for young people to go is crucial," the company said in a statement. The hotel chain is also making a donation to The Trevor Project, a suicide prevention hotline for LGBTQ youth. For this year’s pride, they enlisted vogue dancer Leiomy Maldonado to create short films showing off her skills and teaching visitors a few moves. Kimpton has been offering Pride deals at its hotels for more than a dozen years. "Let’s Never Stop Dancing" for Kimpton Hotels by Quirk Creative "What’s so amazing about ‘Strands for Trans’ is it shows trans men and women that lots of people support them whether they’re a he, she or ze." "I’ve been deeply moved by recent news stories of trans discrimination and decided it was time to do something about it," said Xavier Cruz, owner of Barba. Even Marc Jacobs took advantage of the offer. During Pride, customers can get their hair dyed blue, pink and white (the colors of the transgender flag) for free. Salons and barber shops are some of the most gendered public spaces, but men’s grooming shop Barba is showing support for transgender men and women with a simple but overlooked privilege: haircuts without harassment. "Strands for Trans" for Barba from Terri & Sandy
Here are some of the best Pride-related campaigns from this year. In recent years, brand and agencies have been more overt in their support of the LGBTQ community, and activation shave grown in size and scope. June is Pride Month, in honor of the 1969 Stonewall riots that sparked the gay rights movement.